by Mike Largent | Dec 26, 2024 | Consumer, Blog, News
In a competitive marketplace, understanding your customers is crucial. The voice of customer (VoC) is a research methodology designed to capture customers’ needs, preferences, and expectations directly. Moving beyond assumptions, VoC provides actionable insights...
by Mike Largent | Dec 26, 2024 | Consumer, Blog, News
Boosting customer retention with proven strategies is difficult. In today’s fast-paced business landscape, where customer expectations evolve and digital risks loom large, retaining customers has become more critical than ever. Executives widely acknowledge that their...
by Mike Largent | Dec 17, 2024 | Industrials, Blog, Financial Services
Sales performance improvment strategy is essential for any business aiming to grow and stay competitive. A strong marketing strategy can help increase growth revenue, streamline processes, and build a high-performing sales team. But what exactly does it take to...
by Mike Largent | Nov 25, 2024 | Blog, Consumer, Industrials
The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool developed by Igor Ansoff in 1957. It is widely used by businesses to identify growth opportunities and develop strategies for market expansion or product innovation. By...
by Mike Largent | Nov 20, 2024 | Blog, Financial Services, Technology, Media & Telecom
In the dynamic realm of tech gadgets and accessories, a well-crafted Go-To-Market (GTM) strategy is paramount to achieving visibility, driving sales, and sustaining growth. Here’s a comprehensive blueprint to create and execute an effective GTM strategy that...
by Mike Largent | Nov 19, 2024 | Blog, Consumer, HealthCare & Life Sciences
In the dynamic world of health and wellness, developing a solid Go-To-Market (GTM) strategy is essential for effectively communicating the benefits of vitamin supplements to your target audience. Whether you’re promoting immune support, energy enhancement, or...
