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The Voice of the Customer: Why It Matters and How to Leverage It

The Voice of the Customer: Why It Matters and How to Leverage It

by Mike Largent | Dec 26, 2024 | Consumer, Blog, News

In a competitive marketplace, understanding your customers is crucial. The voice of customer (VoC) is a research methodology designed to capture customers’ needs, preferences, and expectations directly. Moving beyond assumptions, VoC provides actionable insights...
Five Proven Elements to Elevate Your Customer Retention Strategy

Five Proven Elements to Elevate Your Customer Retention Strategy

by Mike Largent | Dec 26, 2024 | Consumer, Blog, News

Boosting customer retention with proven strategies is difficult. In today’s fast-paced business landscape, where customer expectations evolve and digital risks loom large, retaining customers has become more critical than ever. Executives widely acknowledge that their...
How Strategic Management Consulting Drives Organizational Success

How Strategic Management Consulting Drives Organizational Success

by Mike Largent | Nov 15, 2024 | Industrials, Blog, News

Strategic management consulting is a professional service provided by consulting firms to support organizations in the formulation, refinement, and execution of comprehensive, data-driven business strategies. This involves conducting strategic assessments, competitive...
How Small Business Marketing Consulting Services Drive Growth and Success

How Small Business Marketing Consulting Services Drive Growth and Success

by Mike Largent | Nov 14, 2024 | News, Blog, Industrials

In today’s competitive market, small businesses face unique challenges in establishing a solid foothold. This is where small business marketing consulting services come into play, providing strategic insights that drive measurable growth. For companies like Agility...
What is Fintech? Meaning, Definition, and Industry Overview

What is Fintech? Meaning, Definition, and Industry Overview

by Mike Largent | Nov 11, 2024 | News, Blog, Financial Services, Technology, Media & Telecom

The fintech industry has transformed the financial world by introducing technology-driven solutions that streamline processes, enhance customer experience, and increase efficiency. This article will delve deep into what fintech means, its definition, industry...
Product Differentiation – What, Why, How?

Product Differentiation – What, Why, How?

by Mike Largent | Nov 6, 2024 | Industrials, Consumer, News

Product differentiation is the process of distinguishing a company’s products or services from those of its competitors. Effective product differentiation fosters brand loyalty and drives sales by emphasizing the unique attributes of a product or company. A...
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