by Mike Largent | Dec 26, 2024 | Consumer, Blog, News
In a competitive marketplace, understanding your customers is crucial. The voice of customer (VoC) is a research methodology designed to capture customers’ needs, preferences, and expectations directly. Moving beyond assumptions, VoC provides actionable insights...
by Mike Largent | Dec 26, 2024 | Consumer, Blog, News
Boosting customer retention with proven strategies is difficult. In today’s fast-paced business landscape, where customer expectations evolve and digital risks loom large, retaining customers has become more critical than ever. Executives widely acknowledge that their...
by Mike Largent | Nov 25, 2024 | Blog, Consumer, Industrials
The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool developed by Igor Ansoff in 1957. It is widely used by businesses to identify growth opportunities and develop strategies for market expansion or product innovation. By...
by Mike Largent | Nov 19, 2024 | Blog, Consumer, HealthCare & Life Sciences
In the dynamic world of health and wellness, developing a solid Go-To-Market (GTM) strategy is essential for effectively communicating the benefits of vitamin supplements to your target audience. Whether you’re promoting immune support, energy enhancement, or...
by Mike Largent | Nov 6, 2024 | Industrials, Consumer, News
Product differentiation is the process of distinguishing a company’s products or services from those of its competitors. Effective product differentiation fosters brand loyalty and drives sales by emphasizing the unique attributes of a product or company. A...
by Mike Largent | Nov 5, 2024 | Consumer, Financial Services, Industrials, News
Transfer pricing involves the pricing of goods and services exchanged between companies that are under common control. For instance, when a subsidiary sells products or provides services to its parent company or another sister company, the price charged for these...
